Football club Juventus to launch official fan token
Italian football giant Juventus is the next football club that is taking proper actions to get integrated into crypto movement.
The Italian club has just announced it is launching “Juventus Official Fan Token” to its global fan base.
Notably, the multi-year strategic global partnership with blockchain-based fan engagement platform Socios.com will allow the fans of the football club to engage through a mobile voting and polling platform, “through which the club will ballot its fans, allowing the supporters’ voice to be heard, and creating an emotional connection between the club and its fans”.
The fans of the Italian club will be able to purchase Tokens through Fan Token Offering (FTO), which will be released by Socios.com at the beginning of 2019.
— JuventusFC (@juventusfcen) September 24, 2018
As reported, the Juventus Official Fan Token will only be available through Socios.com and will be tradable against the platform’s native token, $CHZ.
“With more than 340million supporters worldwide and a global, digital fan base that exceeds 60 million across social media platforms, the launch of the Juventus Official Fan Token will evolve the Club’s global fan engagement strategy and expand their global audience, in particular, bringing million of fans that are based outside of Europe closer to the real fan experience,” the official announcement reads.
According to Giorgio Ricci, Co-Chief Revenue Officer, Head of Global Partnerships and Corporate Revenues of Juventus, the club is always very careful and pro-active towards innovation and new technologies.
“Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club.”
Alexandre Dreyfus, CEO & Founder of Socios.com added:
“Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”
This is already the second long-term partnership with a famous football club signed by Socios.com in the recent weeks. As Cryptos.com reported at the beginning of September, Paris Saint-Germain, one of the wealthiest football clubs of the world, signed a multi-year strategic partnership with Socios.com. As reported, the cooperation will include developing world’s first Fan Token Offering (FTO) for the fan base of Paris Saint-Germain.