Michael Saylor’s bitcoin-focused firm, Strategy, has continued its aggressive accumulation of the digital asset, purchasing approximately 22,300 bitcoin valued at about $2.13 billion within an eight-day window in mid-January 2026. The acquisition reinforces the company’s long-standing approach of treating bitcoin as a primary treasury reserve asset rather than a short-term investment.
The purchases were financed through Strategy’s ongoing at-the-market equity program, which allows the company to raise capital by issuing shares when market conditions are favorable. Management has consistently defended this funding strategy, arguing that it supports long-term value creation for shareholders through increased bitcoin exposure per share.
Despite the scale of the purchase, Strategy’s stock price declined by roughly 7 to 8 percent during the period, while bitcoin itself experienced a moderate pullback of around 3 to 4 percent. Market analysts suggested that continued buying during price weakness was intended to signal confidence, as a pause in accumulation could have been interpreted by investors as uncertainty or hesitation regarding the firm’s bitcoin thesis.
Following the latest transaction, Strategy disclosed that its total bitcoin holdings have risen to nearly 710,000 BTC, making it one of the largest corporate holders of bitcoin globally. However, the company also acknowledged recording a substantial unrealized loss on its digital asset holdings during the fourth quarter, largely due to bitcoin’s price volatility.
Strategy has emphasized that traditional quarterly earnings metrics do not fully reflect its business model. Instead, the firm measures success by long-term indicators such as bitcoin accumulation, balance-sheet strength, and bitcoin-per-share growth, positioning itself as a long-term participant in the evolving digital asset economy rather than a conventional technology company.
Source: Finance Edited by Sonarx